John Janney, M.A., APR

Wordsmith, Brandsmith,
PR/Marcom Strategist(h)

Creative / Analytical / Empathetic / Effective

In my current role as communications director for an international humanitarian organization, I manage a team of talented communicators who include:

content creators
digital advertising consultants
graphic designers
influencer relations managers
marketing analytics specialists
media relations managers
social media managers
videographers

content creators
digital advertising consultants
graphic designers
influencer relations managers
marketing analytics specialists
media relations managers
social media managers
videographers

This multinational team consists of professionals in California, Texas, New Jersey, London, Istanbul, Nairobi, and Karachi.

Since taking over the communications function in late 2018, I built a solid brand, nurtured a trustworthy reputation, and helped quintuple revenue — twice.

I have more than 20 years of experience employing data-driven, evidence-based strategies for developing brands, managing reputations, and growing organizations in the following sectors:

civil rights advocacy
education
financial services
healthcare
hospitality
humanitarian aid
internet services
legal services

civil rights advocacy
education
financial services
healthcare
hospitality
humanitarian aid
internet services
legal services

Being an avid learner, I earned my undergraduate and graduate degrees in public relations and mass communications. I also earned my Accreditation in Public Relations (APR) and Green Belt in Lean Six Sigma.

My successful track record of developing brands, managing reputations, and growing organizations includes:

Leading digital transformations of communications departments
Developing, planning, and overseeing 7-figure social influencer campaigns
Growing revenue through channel expansion and development
Increasing stakeholder retention through research-driven recognition campaigns
Improving Net Promoter Scores (NPS) and other stakeholder relationship metrics