PR Strategy | Metrics | Research | Consulting | Planning | Branding | Ethics | ROI

People do not do buy products and services. People buy how products and services make them feel. Are your communications producing the types of relationships that generate a return on investment? #thefeels

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I’m your Ghost CCO

About

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People do not buy products and services.
People buy how products and services make them feel.

Business executives call on me to fill in the gaps at the highest level of their communications programs. I work with leaders and other staff to develop effective communications teams and the brand messaging campaigns they carry out. Together, we develop engaging, dynamic and effective strategies that help each client organization build mutually beneficial relationships with those it relies on for success — internally and externally.

I help organizations relate. Achieving this requires a tremendous amount of work and expertise. It involves research, analysis, planning, management, team building, integration, and more. How your stakeholders feel about your brand is crucial. Don’t leave it to chance.

I’ve been practicing public relations for more than 20 years. I’ve worked in the technology, financial, healthcare, hospitality, educational, retail, luxury, and nonprofit sectors. I earned my bachelor’s and master’s in public relations as well as the internationally recognized Accreditation in Public Relations (APR). My solid track record isn’t demonstrated in content, but in revenue.

I turn words into money.

Let’s talk.